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Experienced Travel, Hospitality & Aviation Professional
Professional Profile
An innovate senior manager with versatile experience in sales, marketing, people management, projects and operations including a proven track record in producing, managing and delivering financial and revenue budget targets. A strong team worker well adjusted to performing within different, particularly Asian cultures in an international environment. Comfortable with adopting a high profile, building and nurturing contacts in industry and government. Excellent people management skills, takes leadership of a team and provides guidance and encouragement. Well established communication skills, both internal and external, ensuring buy in and understanding at all levels. Enjoys and excels in start-up situations such as openings of new facilities or launches of new services and routes.
Areas of Expertise
• Marketing, branding and repositioning of brands and product offerings
• Sales, market analysis and segmentation, channel shift, continuous adjustments to market demands and trends
• Creating and managing cost and revenue budgets
• Communications both internal and with media, trade and industry partners
• Operations: airports, airline lounges, outsourced services, assessment reviews of hotel service operations
• Start up of new business opportunities, development & share retention in mature markets
• Motivating, managing and developing staff
| Last Resume Update | 29, Wednesday 2010 |
| Address | 1704 The Lakes, 123 Rachadapisek, Bangkok 10110 |
| Degree | Bachelors Degree |
| Experience | 10+ to 15 Years |
| Category | Management |
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| Phone Number | register to see |
Experience
Six Senses Resorts & Spas – (www.sixsenses.com)
Jan ‘10 – present day: Managing Director Sales & Marketing, Asia Pacific
• Responsibility for all Sales & Marketing activities comprising all resorts for source markets in Asia Pacific (entire Group)
• Responsible for country sales & marketing offices in India, Australia, Hong Kong, Japan, Thailand and establishing new offices in Shanghai and Singapore (Direct reports: 3x Regional Sales & Marketing Directors, 4x Country Directors of Sales)
• Responsibility for growing emerging markets and establishing less reliance on mature markets for revenue growth. Shift APAC revenue contribution from 25% of total revenues at year-end 2009 to 50%. As at May 2010, revenue contribution has grown to 30%.
• Establishing formats, drafting, and implementing of regional sales & marketing strategy to meet group’s growth plans (2 new resorts per annum, revenue growth expectation 100%)
Etihad Airways – ‘The National Airline of the United Arab Emirates’ (www.etihadairways.com)
Jul 06 – Dec 09: General Manager Thailand and Mekong Region
• Responsibility for Thailand, Vietnam, Cambodia, Laos and Myanmar
• Responsible for a team of 30 (5 direct reports)
• Building brand through media engagement and marketing initiatives in the Thai/expat communities. Differentiate Etihad values and product offering from other Middle Eastern airlines with emphasis on building a premium brand. Gained market share lead over competitors to position Etihad as market leader on key competing routes. .
• Grew revenue for Thailand/Mekong from 40% below revenue target in 2006 to 56% ahead of budget in 2008, equating to 97% YoY growth and Etihad’s most profitable route in 2008.
• Founding member of British Chamber Travel & Tourism committee, Director of the ‘Board of Airline Representatives’
• Oversaw Etihad’s airport relocation from Don Muang to Suvarnabhumi, ensuring smooth transition
Virgin Atlantic Airways (www.virgin-atlantic.com)
Nov 03-Jun 06: General Manager, Hong Kong
• Responsibility for Hong Kong, Southern China, Macau, Taiwan and the Philippines
• Responsible for a team of 56 (6 direct reports)
• Implemented the Hong Kong-Sydney service on time and within budget. Built route and awareness of service as well as Virgin Atlantic brand/product within Australian bound community. Repositioned London service proposition from mainstream to niche.
• Built award winning Virgin lounge in Hong Kong within budget and in time for HK-Sydney launch.
• Generated/managed media exposure, assessed new business opportunities for Virgin Group
• Board Director of the British Chamber of Commerce Hong Kong.
Feb-Nov 03: Project Manager Airbus A380 Programme (Commercial & Operations)
• Assessed commercial viability of aircraft against operational and airport infrastructure constraints. Recommendation made to Board on aircraft’s utilization.
Feb-Nov 03: Cost Scrutiny Project Team Member
• Short-term company-wide project reviewing overheads and direct operating costs. Reached and in some areas exceeded cost reduction targets
1999-03: Contracts and Purchasing Manager, Ground Services (for UK, Africa, Asia/Pacific, Caribbean)
• Responsibility for all handling and service contracts incl. aircraft handling and lounges (incl revenue generating responsibilities from providing these services)
• Extensive experience in operational start-ups (India, Nigeria, Caribbean, China, Australia)
• Introduced global procurement strategy, quality assurance & performance based pay for suppliers
1998-99: Risk and Insurance Adviser – Virgin Group Risk Management
• Negotiated liability, indemnity and insurance provisions (for Virgin Group)
• Handled aviation claims recovery, leading to a reduction in Virgin’s deductible insurance premium.
Other initiatives at Virgin:
• Member of the emergency response centre
British Airways (www.ba.com)
1997-98: Insurance Claims Adviser – Risk and Insurance Department
• Recovery of business interruption losses, aircraft damage claims and UN Compensation Commission claim for losses incurred during the 1990-1 Gulf War.
• Member of the emergency response centre.
Servisair (www.servisair.com)
1996: Part-time Ground Services Agent for Servisair at London City Airport (whilst attending university)
Jan ‘10 – present day: Managing Director Sales & Marketing, Asia Pacific
• Responsibility for all Sales & Marketing activities comprising all resorts for source markets in Asia Pacific (entire Group)
• Responsible for country sales & marketing offices in India, Australia, Hong Kong, Japan, Thailand and establishing new offices in Shanghai and Singapore (Direct reports: 3x Regional Sales & Marketing Directors, 4x Country Directors of Sales)
• Responsibility for growing emerging markets and establishing less reliance on mature markets for revenue growth. Shift APAC revenue contribution from 25% of total revenues at year-end 2009 to 50%. As at May 2010, revenue contribution has grown to 30%.
• Establishing formats, drafting, and implementing of regional sales & marketing strategy to meet group’s growth plans (2 new resorts per annum, revenue growth expectation 100%)
Etihad Airways – ‘The National Airline of the United Arab Emirates’ (www.etihadairways.com)
Jul 06 – Dec 09: General Manager Thailand and Mekong Region
• Responsibility for Thailand, Vietnam, Cambodia, Laos and Myanmar
• Responsible for a team of 30 (5 direct reports)
• Building brand through media engagement and marketing initiatives in the Thai/expat communities. Differentiate Etihad values and product offering from other Middle Eastern airlines with emphasis on building a premium brand. Gained market share lead over competitors to position Etihad as market leader on key competing routes. .
• Grew revenue for Thailand/Mekong from 40% below revenue target in 2006 to 56% ahead of budget in 2008, equating to 97% YoY growth and Etihad’s most profitable route in 2008.
• Founding member of British Chamber Travel & Tourism committee, Director of the ‘Board of Airline Representatives’
• Oversaw Etihad’s airport relocation from Don Muang to Suvarnabhumi, ensuring smooth transition
Virgin Atlantic Airways (www.virgin-atlantic.com)
Nov 03-Jun 06: General Manager, Hong Kong
• Responsibility for Hong Kong, Southern China, Macau, Taiwan and the Philippines
• Responsible for a team of 56 (6 direct reports)
• Implemented the Hong Kong-Sydney service on time and within budget. Built route and awareness of service as well as Virgin Atlantic brand/product within Australian bound community. Repositioned London service proposition from mainstream to niche.
• Built award winning Virgin lounge in Hong Kong within budget and in time for HK-Sydney launch.
• Generated/managed media exposure, assessed new business opportunities for Virgin Group
• Board Director of the British Chamber of Commerce Hong Kong.
Feb-Nov 03: Project Manager Airbus A380 Programme (Commercial & Operations)
• Assessed commercial viability of aircraft against operational and airport infrastructure constraints. Recommendation made to Board on aircraft’s utilization.
Feb-Nov 03: Cost Scrutiny Project Team Member
• Short-term company-wide project reviewing overheads and direct operating costs. Reached and in some areas exceeded cost reduction targets
1999-03: Contracts and Purchasing Manager, Ground Services (for UK, Africa, Asia/Pacific, Caribbean)
• Responsibility for all handling and service contracts incl. aircraft handling and lounges (incl revenue generating responsibilities from providing these services)
• Extensive experience in operational start-ups (India, Nigeria, Caribbean, China, Australia)
• Introduced global procurement strategy, quality assurance & performance based pay for suppliers
1998-99: Risk and Insurance Adviser – Virgin Group Risk Management
• Negotiated liability, indemnity and insurance provisions (for Virgin Group)
• Handled aviation claims recovery, leading to a reduction in Virgin’s deductible insurance premium.
Other initiatives at Virgin:
• Member of the emergency response centre
British Airways (www.ba.com)
1997-98: Insurance Claims Adviser – Risk and Insurance Department
• Recovery of business interruption losses, aircraft damage claims and UN Compensation Commission claim for losses incurred during the 1990-1 Gulf War.
• Member of the emergency response centre.
Servisair (www.servisair.com)
1996: Part-time Ground Services Agent for Servisair at London City Airport (whilst attending university)
Education
1993: International Baccalaureate, International School Hamburg, Germany
1997: Business Law LLB Hons, City University, London, U.K.
1997: Business Law LLB Hons, City University, London, U.K.
